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Google is trying to make cloud computing more affordable with a custom-built Arm -based server chip. With the new Arm-based chip, Google is playing catch-up with rivals such as Amazon and Microsoft, which have been employing a similar strategy for years. Google has used Arm-based server computers for internal purposes to run YouTube advertising, the BigTable and Spanner databases and the BigQuery data analytics tool. Arm chips, which are popular in smartphones, offer a shorter set of instructions than x86 chips, which are commonly found in PCs. Axion offers 30% better performance than the fastest general-purpose Arm-based virtual machines in the cloud and 50% better performance than than comparable VMs based on x86, Google said.
Persons: Chirag, Gartner, Graviton, Alibaba, Thomas Kurian, Dekate, Christina Malbon Organizations: Google, Microsoft, Amazon, Gartner, Amazon Web Services, Chirag Dekate, CNBC, Oracle, Arm Holdings, AMD, Intel Locations: Las Vegas, Sprinklr
In this article METAGOOGLMSFTAMZN Follow your favorite stocks CREATE FREE ACCOUNTChips as 'true differentiation'In the long run, Dekate said, Amazon's custom silicon could give it an edge in generative AI. Microsoft has yet to announce the Athena AI chip it's been working on, reportedly in partnership with AMD. So you train the machine learning models and then you run inference against those trained models," Wood said. Amazon's custom chips, from left to right, Inferentia, Trainium and Graviton are shown at Amazon's Seattle headquarters on July 13, 2023. An Amazon employee works on custom AI chips, in a jacket branded with AWS' chip Inferentia, at the AWS chip lab in Austin, Texas, on July 25, 2023.
Persons: Dekate, It's, Nitro, Stacy Rasgon, Matt Wood, Wood, Trainium, Nvidia H100s, Rasgon, Joseph Huerta, they're, Mai, Lan Tomsen Bukovec, Gartner, Swami Sivasubramanian, Sivasubramanian, Katie Tarasov Organizations: Microsoft, AWS, Amazon, CNBC, AMD, Intel, Bernstein Research, Google, Unit, Nvidia, Seattle, AI21 Labs Locations: Austin , Texas
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